“If you don’t love weed, then this industry is not for you.” - Chris Ball, owner, CEO, Ball Family Farms
The Cannabis Conference, hosted by the Cannabis Business Times, was held August 23-25 in Las Vegas, Nevada. Approximately 2,500 attendees from the industry participated sharing insights, knowledge and product information. As a vendor and member of the industry, we, High 5 Packaging, wanted to share a few takeaways from the event:
- As the industry grows and changes, networking with other industry professionals is key to a successful cannabis business. Meeting people who work in cannabis and hemp allows you to pick up best practices, share frustrations and find solutions to common challenges. The industry relies heavily on referrals, and the best way to earn referrals is through networking and making connections at events. Having a booth is not enough; go to the after parties, meet the people in the booths around you and attend the seminars. The more you network, the more you will grow your business.
Change is Inevitable:
- Regulations, taxes, limitations… the cannabis and hemp industries are always changing. Attending an event like the Cannabis Conference not only keeps you in the know with current regulations and limitations, but it also informs you of what is to come and gives you a chance to ask questions.
New Products and Services:
- With nearly 200 exhibitors and more than 40 educational sessions, it is easy to learn about new products and services at the Cannabis Conference. One of the highlights we found during this conference was how the beverage industry is growing for both cannabis and hemp. We also learned about how using influencers to promote products can help you get around some of the limitations we all experience on social media platforms.
Opportunity for Growth:
- The cannabis industry is still in its early stages, and there is a lot of room for growth. As more states come online, cannabis will become a more normalized product in society and sales will continue to grow. The market is unpredictable, but you just have to keep an open mind and work hard towards your goals.
The High 5 marketing and sales team enjoyed participating in the Cannabis Conference and will use all of the takeaways to help us grow in the industry and be an even better partner for our customers. We look forward to attending the MJBiz Conference in November and hope to connect with more industry professionals then. To learn more about High 5 Packaging, please visit our website at high5packaging.com.